Uluslararası Kaynaklar
The PR Professional’s Definitive Guide to Measurement
prguidetomeasurement.org PR sektörünün önde gelen uluslararası isimlerine ölçümleme konusunda 3 tavsiyesi ne olur diye sordu ve ortaya ilgi çekici ve önemli bir çalışma çıktı. Aralarında Francis Ingham & Jeremy Thompson, David Gallagher, Andy West, Giselle Bodie, Laura Skelley and Michael Ziviani, David Rockland, Richard Bagnall, Marion McDonald, Ben Matthews, Bridget von Holdt, Neil Wholey’in bulunduğu
Goodbye old habits: new behaviors for the social media age
The rise of social media has brought great opportunities side by side with tremendous challenges. What were once thought of as unchangeable aspects of PR are now being reconsidered. By IPRA President 2013 Christophe Ginisty. Many times I have been asked to comment on the importance of social media and social networks for organizations. Is