İDA’nın temsilciliğini yaptığı, Uluslararası İletişim Danışmanları Organizasyonu’nun (ICCO) bu yıl ikincisini düzenlediği ICCO Global Awards 2016 kısa listesi belirlendi. Kazananlar ise 1 Aralık 2016 tarihinde Londra’da yapılacak ödül töreni ile açıklanacak.

Tüm dünyadan PR ve iletişim danışmanlığı şirketlerinin ortak sesi olmak amacıyla kurulan Uluslararası İletişim Danışmanlığı Organizasyonu’nun (ICCO), bu yıl ikincisini düzenlediği ICCO Global Awards ile dünyanın önde gelen PR uzmanlarından oluşan jürisi, dünya PR sektöründeki uygulamaların mükemmeliyet ve etkinliğini değerlendirecek. Uluslararası ödül programları tarafından kabul edilmiş olan ICCO Global Awards programında, etkinlik, ölçümleme, sonuç ve dünya PR sektörü üzerindeki etkisi kıstaslarını temel alarak değerlendirme yapılıyor.

20 Ekim’de başvuruların tamamlandığı etkinliğin jürisi, dünyanın farklı ülkelerinden gelen 34 seçkin sektör temsilcisinden oluştutuldu. İletişim Danışmanlığı Şirketleri Derneği (İDA) adına İDA Yönetim Kurulu Üyesi ve Ogilvy PR Genel Müdürü Emine Çubukçu da görev aldığı jüri, kısa listeyi 17 Kasım’da belirlendi.

Kazananların 1 Aralık 2016 tarihinde Londra’da yapılacak ödül töreni ile açıklanacağı kısa liste şöyle:

SHORTLIST – ICCO GLOBAL AWARDS 2016

Regional Network of the Year – EMEA

Cohn & Wolfe
LEWIS

Regional Network of the Year – AMERICAS

Ketchum
FleishmanHillard

Regional Network of the Year – APAC

Weber Shandwick
MSLGROUP
FleishmanHillard

Regional Independent Consultancy of the Year – EMEA

Interel Group
LEWIS
Netprofile
Lansons
Instinctif Partners
CROS

Regional Independent Consultancy of the Year – AMERICAS

Another Company
MWWPR
Imagem Corporativa
Landis Communications Inc.

Regional Independent Consultancy of the Year – APAC

Adfactors PR
Value360 Communications
SPRG

World’s Best PR Campaign – Media Relations

MMK+ – P&G “Thank You, Mom” Campaign for Rio 2016
House of Comms – Curtain Up – the launch of Dubai Opera
SPN Communications – How KFC encouraged youth to get off the sofa: KFC Footbattle 2016
Weber Shandwick – Daughters of Mother India
Grayling – The World Energy Congress

World’s Best PR Campaign – Consumer

Cohn & Wolfe
Adfactors PR – Bringing dignity into the lives of woodworkers
Grayling – Make it Kenya: #MaraLive #KenyaLive
Weber Shandwick – Endless Lives of Glass
Ketchum – Selfie-nomics
MSLGROUP – Always Like A Girl Emojis

World’s Best PR Campaign – Digital & New Media

Weber Shandwick – #BrutalCut
Splendid Communications – Hendrick’s World Cucumber Day
Grayling – Make it Kenya: #MaraLive #KenyaLive
SPN Communications – Partnership of the Russian Olympic Committee and Yandex
MSLGROUP – Always Like A Girl Emojis
FleishmanHillard – Ministry of Health & Welfare, “The Fingerband Campaign”

World’s Best PR Campaign – B2B

International SOS – Protecting and Saving Lives
Netprofile – Quality is still king – Launching a security newcomer with standout content
Ogilvy Public Relations Istanbul
State Street Corporation –  Investing Capital to Create Change: Gender Diversity ETF Campaign
Genesis Burson-Marsteller – Make in India Week – The story of a roaring revival
Kwittken – 100 Years of Business Travel

World’s Best PR Campaign – CSR

Weber Shandwick – The Alphabet of Illiteracy
MSLGROUP – Always Like A Girl Emojis

World’s Best PR Campaign – Not for Profit

MSLGROUP – My Car Does What?
FleishmanHillard – Ministry of Health & Welfare, “The Fingerband Campaign”
Cohn & Wolfe
FleishmanHillard Vanguard – Global Energy Prize: Scientists as the XXI Century Super Heroes
Skills Group – Act.Now – Creating a sustainable network of European mayors to improve the situation of refugees in Europe
Weber Shandwick – #BrutalCut

World’s Best PR Campaign – Technology

Ogilvy Public Relations Istanbul
Netprofile – Podcasting a brand into the hearts of hard-to-get B2B professionals
MSLGROUP – Netflix Everywhere

World’s Best PR Campaign – Crisis & Issues

Seesame – Building a community of supporters for a product declared a deadly weapon
Interel – Volkswagen and emissions – defusing the crisis in Belgium
The Skills Group – Act.Now – Creating a sustainable network of European mayors to improve the situation of refugees in Europe

World’s Best PR Campaign – Broadcast

Weber Shandwick – Daughters of Mother India
Ketchum – Samsung Scores Gold with “A Fighting Chance”

World’s Best PR Campaign – Healthcare

FleishmanHillard – Ministry of Health & Welfare, “The Fingerband Campaign”
Genesis Burson-Marsteller – One shot against seven deadly diseases
FleishmanHillard Fishburn as part of OneVoiceConnect – Future Health Index

Rising Star of the Year

Stephan Thalen, Account Manager, FleishmanHillard Hong Kong
Anna Jobling, Senior Consultant, Interel

PR Leader of the Year

Hemant Batra, Senior Vice President (financial services), Adfactors PR
Rob Flaherty, Chairman and CEO, Ketchum
Nitin Mantri, CEO and Business Partner, Avian Media
Ruby Fu, Chief Executive Officer and Market Leader, Burson-Marsteller China